- Podcast Description in Your Podcast Host
- Will be seen in iTunes
- Will be seen in podcast app
- Will usually be on a mobile device
- Sometimes allows hyperlinks
- Podcast Description on Your Website
- Will not nessecarily be seen in iTunes or podcasting app
- Often on computer
- Always allows links
- Doesn’t have to be the same as Description in Your Podcast Host
- Show Notes in On Your Website
- Will not be seen in iTunes or podcasting app
- Often on computer
- Really only for your hardcore fans. The people who want way more.
Putting This To Use
Example 1: A Wrestling Podcast
1. Podcast Description in Podcast Host
Ryan Stanger (The Dumbbells podcast) guests to discuss “30 For 30: This Was The XFL”, the recent ESPN films documentary that examines the failed football league created by WWE chairman Vince McMahon and legendary NBC TV exec Dick Ebersol that lasted for one season. All of the most fascinating bits from the XFL are covered – from the much-hyped commercials, WWF cross-promotion and personalized jerseys, to the increasingly uneventful games, often shuffled personnel and technical disasters that earned the league national criticism.
For full show notes, including links to watch matches, go to BoardwalkAudio.com/YouShouldLoveWrestling
Our podcast host allows for hyperlinks, so we’ll put those in, especially for social media as people can and do use social media a lot on their phone. We’ll added a link to the show at the bottom, since we don’t want to clutter the description too much. We don’t put links to everything we watched, since there are multiple clips and we don’t anticipate people watching on mobile.
2. Podcast Description on Website
Ryan Stanger (The Dumbbells podcast) guests to discuss “30 For 30: This Was The XFL”, the recent ESPN films documentary that examines the failed football league created by WWE chairman Vince McMahon and legendary NBC TV exec Dick Ebersol that lasted for one season. All of the most fascinating bits from the XFL are covered – from the much-hyped commercials, WWF cross-promotion and personalized jerseys, to the increasingly uneventful games, often shuffled personnel and technical disasters that earned the league national criticism.
Our website obviously allows for hyperlinks, so we’ll put those in. No need for a link to the show notes, since they can see them below.
3. Show Notes in On Website
Our Guest: Ryan Stone Stanger
What We Watched
ESPN 30 for 30: This Was The XFL (ESPN)
- Ryan: 4 Stars
- Nick: 3.25 Stars
- Stephen: 2 Stars
- Average: 3.08 Stars
Infamous Cheerleader Commercial for The XFL
We give extra links to all of our guest’s social media (and usually our own). As well as links to multiple videos that we watched if people want to see, and our rating of those clips in case people wondered. This is is for the fans who want to watch the clips, and care what we rated it, and will follow us and be devote fans.
Example 2: The Tim Ferriss Show
1. Podcast Description in Podcast Host
A full description of the episode, with links to his guests work in the description. Bullet points of what’s discussed. And sponsor links with promocodes at the bottom.
Tim knows the power of marketing, and has a long description, with bullet points as selling points. PLUS, since his sponsors pay some of the bills, they’re all linked at the bottom. Interestingly he doesn’t have any links to his site, because his site has some valuable stuff in it, and I don’t see any reason not to at least attempt to bring people over to his site where they can sign up for his mailing list, buy his books, etc.
2. Podcast Description on Website
The same description as before, PLUS, links to iTunes and Sticher, and a link to a related episode and an audio player for that episode. The sponsor links with promocodes at the bottom.
I love this move of trying to get an extra play out of listeners. And, making sure they have easy ways to click and subscribe. You don’t want people to listen just once, you want them to listen for life!
3. Show Notes in On Website
Links to essentially everything they talked about, including wikipedia pages to Zuma Beach, some of the guest’s other works, recommendations they made. This is probably great for SEO. Plus a sort of table of contents with timecode for when topics are discussed e.g. “A favorite failure and lessons learned. [1:16:56].” And, a list of every person they mentioned and links to either their interview with Tim (great getting more listens & page views here), their social media, their wikipedia page, or an article about them.
